Cala

What is Mercer?

Mercer, formerly known as Cala, is an all-in-one platform designed for product design in the fashion industry, facilitating the entire process from concept to production. This innovative platform caters to independent designers, small fashion houses, and established fashion brands, enabling them to unify development, production, and logistics into a single, streamlined interface. With features that allow users to start from inspiration photos, hand sketches, CADs, or tech packs, Mercer empowers users to design and collaborate effortlessly using AI-powered tools, ensuring a more efficient and cohesive workflow.

How to use Mercer?

1. Sign up for a Mercer account on the official website.
2. Once logged in, navigate to the homepage and select 'New Design' to initiate a project.
3. Use the AI design tool by clicking 'Create AI Image' and follow the provided instructions to generate your design.

What are the main features of Mercer?

• AI-powered design tools to create fashion products.
• Centralized asset management for all collection materials.
• Task assignment capabilities for team collaboration.
• AI Designer tool for ideation and design optimization.
• Ability to add notes and measurements directly on files.
• Export options for print-ready files.

Who is Mercer for?

Mercer is tailored for a diverse audience within the fashion industry, including independent designers, small fashion houses, and established brands. It serves professionals seeking to streamline their product design and production processes, enabling them to manage their creative workflows efficiently and collaborate effectively with team members and production partners.

What are the use cases of Mercer?

1. Designing and developing fashion collections from initial concepts to final products.
2. Collaborating with team members on design feedback and task assignments to ensure timely production.
3. Utilizing AI tools for rapid ideation and design iteration, enhancing creativity and efficiency in the design process.