Qortexai

What is Qortexai?

Qortexai is an advanced video intelligence tool designed to unlock the full potential of video content by providing actionable insights that link video performance directly to business outcomes. By leveraging state-of-the-art technology, Qortexai enables marketers and content creators to curate and activate high-performing video segments across various platforms, including CTV and YouTube. Its core value lies in transforming video data into intelligence that informs smarter video strategies, enhances audience engagement, and maximizes ROI.

How to use Qortexai?

1. Sign up and create an account on the Qortexai website.
2. Integrate Qortexai into your existing video ecosystem without needing new workflows or complex setups.
3. Upload or link your video content to the Qortexai platform.
4. Utilize the advanced features like resonance scoring and audience inference to analyze your video performance.
5. Curate and activate video segments based on actionable insights provided by Qortexai to enhance audience engagement.

What are the main features of Qortexai?

• Resonance Scoring: Quantifies how well video content aligns with campaign intent by analyzing tone, themes, and emotional context.
• Premium Rating: Evaluates video quality and suitability using IAB content taxonomy and brand filters to ensure brand safety.
• Inferred Audiences: Identifies patterns in audience behavior to expand reach without relying on personal identifiers.
• Analytics Layer: Connects creative and audience signals to reveal performance drivers, enabling optimization of future campaigns.

Who is Qortexai for?

Qortexai is primarily designed for marketers, publishers, and platforms looking to enhance their video marketing strategies. Marketers can leverage its insights to discover new audiences and optimize ad placements, while publishers can use it to maximize the value of their video content. Additionally, platforms seeking to integrate advanced video intelligence into their services will find Qortexai beneficial for driving engagement and performance.

What are the use cases of Qortexai?

1. Campaign Optimization: Use Qortexai to analyze past video campaigns and understand which elements drove audience engagement and conversions.
2. Audience Expansion: Identify and activate new audience segments based on inferred video consumption patterns to broaden market reach.
3. Content Curation: Curate high-performing video segments that resonate with target audiences, enhancing overall campaign effectiveness.