Plutoba

What is Plutoba?

PlutoBa is an innovative influencer vetting tool designed to help brands and agencies assess influencer authenticity and suitability in under two minutes. By utilizing a unique 7-dimension scoring system, PlutoBa evaluates various aspects of influencer profiles, including audience authenticity, engagement quality, comment authenticity, and brand safety. This enables users to make informed decisions about partnerships, avoiding the pitfalls of fake followers and unreliable creators. With features such as AI-generated outreach and a free trial that requires no credit card, PlutoBa stands out as a valuable resource for direct-to-consumer (DTC) brands and their agencies.

How to use Plutoba?

1. Paste any handle: Enter the TikTok, Instagram, or YouTube profile of the influencer you wish to assess. PlutoBa will instantly fetch their public data without requiring creator sign-up.
2. Run a Deep Assessment: The AI will analyze 100 posts and all comments across seven dimensions, including audience authenticity and brand safety.
3. Get your PlutoBa Score: Receive a single score ranging from 0 to 100, along with benchmarks, AI outreach suggestions, and partnership recommendations, allowing you to decide whether to proceed, exercise caution, or avoid the influencer.

Who is Plutoba for?

PlutoBa is specifically designed for direct-to-consumer (DTC) brands and the agencies that support them. It serves marketers and brand managers who are looking to partner with influencers while ensuring the integrity and authenticity of their campaigns. By providing detailed insights into influencer profiles, PlutoBa helps users avoid costly mistakes associated with influencer fraud, making it an essential tool for anyone involved in influencer marketing.