Plutoba
What is PlutoBa?
PlutoBa is an innovative influencer vetting tool designed to help brands and agencies assess influencer authenticity and suitability in under two minutes. By utilizing a unique 7-dimension scoring system, PlutoBa evaluates various aspects of influencer profiles, including audience authenticity, engagement quality, comment authenticity, and brand safety. This enables users to make informed decisions about partnerships, avoiding the pitfalls of fake followers and unreliable creators. With features such as AI-generated outreach and a free trial that requires no credit card, PlutoBa stands out as a valuable resource for direct-to-consumer (DTC) brands and their agencies.
How to use PlutoBa?
- Paste any handle: Enter the TikTok, Instagram, or YouTube profile of the influencer you wish to assess. PlutoBa will instantly fetch their public data without requiring creator sign-up.
- Run a Deep Assessment: The AI will analyze 100 posts and all comments across seven dimensions, including audience authenticity and brand safety.
- Get your PlutoBa Score: Receive a single score ranging from 0 to 100, along with benchmarks, AI outreach suggestions, and partnership recommendations, allowing you to decide whether to proceed, exercise caution, or avoid the influencer.
What are the main features of PlutoBa?
- 7-Dimension Scoring: Comprehensive evaluation of influencers based on audience authenticity, engagement quality, and brand safety.
- Fake Follower Detection: Identifies suspicious activity and inflated follower counts to ensure authentic partnerships.
- AI Outreach: Provides personalized outreach messages to facilitate communication with influencers.
- Deep Assessment: In-depth analysis of 100 posts and 300+ comments to deliver a thorough evaluation.
- Quick Assessment: Generate results in under two minutes, enabling rapid decision-making for brands and agencies.
Who is PlutoBa for?
PlutoBa is specifically designed for direct-to-consumer (DTC) brands and the agencies that support them. It serves marketers and brand managers who are looking to partner with influencers while ensuring the integrity and authenticity of their campaigns. By providing detailed insights into influencer profiles, PlutoBa helps users avoid costly mistakes associated with influencer fraud, making it an essential tool for anyone involved in influencer marketing.
What are the use cases of PlutoBa?
- Influencer Partnership Evaluation: Assess potential influencers before engaging in partnerships to ensure they align with brand values and audience authenticity.
- Budget Protection: Identify creators with inflated follower counts and low engagement to avoid overspending on ineffective partnerships.
- Brand Safety Checks: Evaluate influencers for potential controversies or inappropriate content that could harm brand reputation before finalizing collaborations.
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Plutoba Pros and Cons
Pros
- Quick Influencer Vetting: Vet influencers in under 2 minutes using a streamlined process that saves time and enhances decision-making.
- Comprehensive Scoring System: Utilizes a 7-dimension scoring system to assess influencer authenticity, engagement quality, and brand safety.
- AI-Powered Insights: Employs AI to analyze posts and comments, providing deep insights into influencer performance and potential risks.
Cons
No cons data detected for this tool
Plutoba Pricing
Starter
50 Standard + 5 Deep assessments per month. Full PlutoBa Score on every assessment, 100 profile fetches/month, 25 creators in CRM, AI outreach + rate benchmarks, 1-month quota rollover, 2 active campaigns.
Growth
200 Standard + 30 Deep assessments per month. Everything in Starter, 500 profile fetches/month, 100 creators in CRM, 3 team members, 10 active campaigns, 1-month quota rollover.
Scale
500 Standard + 60 Deep assessments per month. Everything in Growth, 1,000 profile fetches/month, 500 creators in CRM, 10 team members, Unlimited campaigns, 1-month quota rollover.
For the latest pricing, please visit this link: https://plutoba.com/#pricing
Prices are subject to change. Please visit the official website for the most up-to-date pricing information.
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Info current as of post date. Offers and availability may vary by location and are subject to change.
Plutoba Q&A
The PlutoBa Score is our proprietary 0–100 score that combines 7 dimensions of creator quality: engagement quality, audience authenticity, comment quality, content quality, brand safety (weighted at 20%), follow ratio, and view consistency. Each assessment produces a PlutoBa Score with a clear verdict – Proceed, Caution, or Avoid.
For more FAQs, please visit this link: https://plutoba.com/#faq
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