Syntheticusers

Synthetic Users has been designed to ensure that the synthetic personas behave as though they were organic humans. The company constantly measures this parity and focuses on delivering insights rather than the synthetic nature of the participants. Users can input a study and compare it with the outcomes from Synthetic Users to assess accuracy.

Synthetic Users acts as a discovery co-pilot for continuous insight, accelerating the research process by inverting the traditional method. Users first run Synthetic Users to cover the problem space, then fine-tune their questions, allowing them to spend less time and budget on organic interviews.

Users can define their audience and the type of synthetic user or persona they want to interview. This allows for targeted discovery processes with either niche or heterogeneous groups.

Synthetic Users allows users to reveal biases as parameters when generating synthetic users, enabling them to adjust these parameters to get the best insights. Users can gauge biases during real interviews and apply similar considerations with Synthetic Users.

Synthetic Users primarily uses OpenAI's GPT-4, which does not use any input data for training its models. The data remains private and belongs to the user. For some customers, bespoke models may be run on-premise.