Inpwrd

What is Inpwrd?

Inpwrd, or inPowered AI, is a leading sell-side AI decisioning platform designed to empower agencies and brands to maximize their media outcomes. By leveraging advanced AI models, Inpwrd enables real-time, impression-level decisioning that optimizes advertising strategies across various channels, including CTV, video, and display. The platform is tailored to enhance brand lift, customer value, and engagement through data-driven insights, ultimately delivering measurable business results.

How to use Inpwrd?

1. Request a Demo: Visit the Inpwrd website and fill out the demo request form to understand how the platform can cater to your specific needs.
2. Set Up Your Campaign: Once you have access, log in to the platform and create a new advertising campaign by selecting your objectives, target audience, and ad formats.
3. Utilize AI Decisioning: Implement the AI-driven tools to analyze impressions and optimize your ads in real-time, ensuring maximum reach and engagement.
4. Monitor Performance: Use the analytics dashboard to track your campaign's performance metrics and adjust strategies as needed for improved outcomes.

What are the main features of Inpwrd?

• Real-Time Decisioning: Leverage AI to make impression-level decisions that optimize ad delivery.
• Brand Lift Optimization: Enhance brand recall and favorability through targeted advertising strategies.
• Customer Value Growth: Increase customer lifetime value beyond initial conversions by analyzing data-driven insights.
• Engagement Metrics: Track and improve user engagement through advanced analytics.
• Efficient Reach: Maximize reach to target audiences effectively using AI-powered programmatic media.

Who is Inpwrd for?

Inpwrd is designed for marketing agencies, brand managers, and advertisers looking to enhance their media outcomes through advanced AI technologies. It is particularly beneficial for those involved in programmatic advertising who seek to optimize their campaigns for better brand lift, customer engagement, and overall advertising efficiency. The platform caters to businesses across various industries that aim to leverage data-driven strategies for improved marketing results.

What are the use cases of Inpwrd?

1. Brand Awareness Campaigns: Use Inpwrd to create campaigns that enhance brand visibility and recall among target audiences.
2. Customer Acquisition: Optimize ads to convert viewers into active customers, driving sales and subscriptions.
3. Retail Store Promotions: Increase foot traffic to physical stores by utilizing precise targeting and measurement tools provided by Inpwrd.