Getmoda

What is Getmoda?

Getmoda is a powerful unified marketing measurement platform designed to enhance marketing attribution^[1]. It provides businesses with the tools needed to accurately measure and optimize their marketing efforts across various channels. With Getmoda, users can gain insights into the effectiveness of their marketing strategies, ensuring that every marketing dollar spent is accounted for and optimized for maximum return on investment. The platform's core value lies in its ability to deliver a comprehensive view of marketing performance, enabling businesses to trust their data and scale their operations profitably.

How to use Getmoda?

1. Sign Up and Log In: Visit the Getmoda website and create an account. Log in to access the platform.
2. Connect Your Data Sources: Integrate your marketing channels and data sources to the platform for a unified view of your marketing performance.
3. Configure Attribution Settings: Set up your marketing attribution models according to your business goals and marketing strategies.
4. Analyze Marketing Performance: Use the dashboard to analyze the data, measure full-funnel incrementality, and optimize marketing spend.
5. Generate Reports: Create detailed reports to share insights with your team and stakeholders, aligning marketing strategies with financial goals.

What are the main features of Getmoda?

• Full-Funnel Incrementality Measurement^[2]: Accurately measure the impact of marketing across all channels.
• Causal Marketing Mix Modeling^[3]: Optimize marketing spend and predict outcomes using advanced modeling techniques.
• Real-Time Optimization^[4]: Adjust marketing strategies based on real-time data and insights.
• Forecasting Capabilities^[5]: Predict future growth and profits before committing to spending.
• Unified Reporting: Align marketing and finance teams with a single source of truth for marketing performance.

Who is Getmoda for?

Getmoda is tailored for marketing professionals, including CMOs, VPs of Growth, and data analysts who seek to enhance their marketing attribution processes. It is particularly beneficial for businesses across various industries such as retail, e-commerce, and consumer services, where understanding the impact of marketing spend is crucial for driving growth and profitability. The platform is also ideal for finance teams looking to align marketing strategies with financial outcomes.

What are the use cases of Getmoda?

1. Retail Marketing Optimization: Retailers can measure the effectiveness of both digital and traditional marketing efforts to maximize ROI.
2. E-commerce Performance Tracking: E-commerce brands can track customer journeys across multiple channels to understand conversion rates and improve sales strategies.
3. Incrementality Testing for Campaigns: Businesses can run geo-based incrementality tests to accurately assess the true impact of their marketing campaigns on sales.