Barrontech

What is Barrontech?

Barrontech is a specialized consulting service that offers expert Go-To-Market (GTM) solutions specifically tailored for Microsoft partners and solopreneurs. The company focuses on helping systems integrators (SIs) unlock a larger and more predictable sales pipeline from Microsoft without the need for additional costly headcount. With a proven track record of $68 million in co-sell wins, Barrontech provides plug-and-play solutions that enable Microsoft sellers to effectively become an outbound sales team, ensuring a consistent flow of opportunities and collaborations.

How to use Barrontech?

1. Choose a Subscription Tier: Select the subscription tier that best matches your business needs, such as Launch, Pipeline, or Ambassador.
2. Sign Up: Complete the registration process through Stripe to activate your subscription.
3. Onboarding: Engage in an onboarding process where you will learn how to leverage Barrontech's resources and tools to build your co-sell pipeline.
4. Utilize Resources: Make use of the resources provided, including the CoSell Playbook, Office Hours, and LinkedIn Pipeline Builder, to enhance your outreach and collaboration with Microsoft sellers.

What are the main features of Barrontech?

• CoSell Playbook: A structured guide for leveraging co-sell opportunities with Microsoft.
• Office Hours: Monthly access to expert consultations to strategize on GTM initiatives.
• LinkedIn Pipeline Builder: Tools to enhance your social selling efforts on LinkedIn, including posts and engagement strategies.
• Deal Desk Support: Personalized assistance in managing top pursuits and opportunities.
• Email Newsletter: Regular updates sent to Microsoft sellers to keep your offerings top of mind.
• Private Teams Chat: Dedicated support for immediate responses and assistance.

Who is Barrontech for?

Barrontech is designed for Microsoft-aligned consulting firms, independent software vendors (ISVs), and service leaders who are currently partnering with Microsoft but struggle to generate consistent pipeline through co-sell initiatives. Ideal clients include systems integrators looking to activate Microsoft Account Executives (AEs) and Sales Solution Professionals (SSPs), as well as revenue leaders seeking actionable strategies rather than theoretical advice. This service is particularly beneficial for professionals who are willing to engage in proactive outreach and enablement to foster relationships with Microsoft sellers.

What are the use cases of Barrontech?

1. Generating Consistent Pipeline: Helping consulting firms establish a steady flow of leads and opportunities from Microsoft sellers within 90 days.
2. Enhancing Seller Engagement: Activating Microsoft sellers to collaborate on deals, increasing deal sizes through effective communication and relationship building.
3. Improving Go-To-Market Strategies: Providing tailored GTM strategies for ISVs looking to refine their offerings in the Azure and AI spaces.