Stakeshare

Phantom equity is extremely safe for founders. You maintain 100% ownership and control of your company. Creators never receive actual shares, voting rights, or board seats. They only get paid a percentage of revenue they help generate. If your company doesn't make money, creators don't get paid - it's truly performance-based. You can also set caps, time limits, and performance requirements to protect your interests.

Creators get paid monthly based on the revenue they help generate. For example: if a creator brings in $10,000 in sales and your program offers 10% revenue share, they earn $1,000 that month. Payments are automated through Stripe Connect with full tax documentation. The more revenue they generate, the more they earn - creating a powerful incentive for creators to promote your product effectively.

When you have multiple creators in your program, each creator benefits from the collective success. If your total program generates $100,000 in revenue and you allocate 5% to the phantom equity pool, that's $5,000 shared among all creators. So if you have 10 creators, each gets a portion of that $5,000 based on their individual performance. This creates a 'rising tide lifts all boats' effect where creators are motivated to help each other succeed.

Revenue sharing pays creators only from the sales they directly generate. Phantom equity pays creators from the total program revenue, not just their own sales. This means creators benefit from the collective success of all creators in your program. For example: if Creator A generates $5,000 in sales and Creator B generates $15,000, with phantom equity, both creators get a percentage of the total $20,000 pool, creating stronger incentives for collaboration and mutual support.

Creator earnings scale with your company's success. In our simulations, creators typically earn 5-15x more with phantom equity compared to traditional revenue sharing. For example: a creator posting 4 times per month might earn $60 with revenue sharing alone, but $510+ with our hybrid model (revenue share + phantom equity). The more your company grows, the more creators earn - creating true alignment between founders and creators.

If your company doesn't generate revenue, creators don't get paid - it's truly performance-based. This protects founders from paying creators when there's no money coming in. However, this also creates strong incentives for creators to help you succeed, since their earnings are directly tied to your company's performance. It's a true 'skin in the game' model where everyone wins together or no one gets paid.

StakeShare automatically generates unique tracking links and UTM codes for each creator. We track clicks, conversions, and revenue attribution in real-time. Our system integrates with your existing analytics and payment processors to provide accurate performance data. Creators can see their individual performance dashboard, and founders get comprehensive analytics showing which creators are driving the most value.