Layers

What is Layers?

Layers is an innovative marketing platform that acts as a technical Chief Marketing Officer (CMO) for your app. It leverages code-aware agentic marketing to understand your application, analyze real-time trends, and execute comprehensive marketing strategies. By automating various aspects of marketing including content generation, ad management, and social engagement, Layers allows you to focus on building your product while it handles the intricacies of attracting and retaining users.

How to use Layers?

1. Connect Your App: Begin by linking your application to Layers to enable data access and insights.
2. Analyze and Generate Strategy: Layers will analyze your app and audience, generating a tailored marketing strategy based on current trends.
3. Activate Your Marketing Plan: Implement the generated strategy, utilizing automated ads^[2], content distribution, and social engagement tools.
4. Automate Your Growth: Let Layers manage ongoing marketing tasks, optimizing campaigns and monitoring performance continuously.

What are the main features of Layers?

• Agentic Trend Detection: Identifies and leverages trending content relevant to your app.
• Automated Ads: Manages ad campaigns on platforms like Apple, Meta, and TikTok, optimizing for conversions.
• Managed UGC Creator Programs: Facilitates user-generated content to enhance brand authenticity and engagement.
• App Store Optimization (ASO): Improves your app’s visibility and ranking in app stores.
• 24/7 Account Health Monitoring: Tracks engagement metrics and identifies potential issues like shadowbans.
• Human-like Social Engagement: Automates responses to comments and messages, maintaining a natural brand voice.

Who is Layers for?

Layers is designed for app developers, marketers, and businesses seeking to enhance their marketing efforts through automation and data-driven strategies. It is particularly beneficial for startups and small to medium-sized enterprises that may not have the resources for a full-time marketing team. With its focus on code-aware marketing^[1], Layers is ideal for tech-savvy users who want to leverage real-time insights to drive user acquisition and retention.

What are the use cases of Layers?

1. Startup Growth: A new app can use Layers to quickly establish a marketing presence and attract initial users through automated ads and content strategies.
2. User Engagement: Existing apps can benefit from Layers’ social engagement features to foster community and retain users through authentic interactions.
3. Market Analysis: Businesses can utilize Layers to continuously monitor trends and competitor strategies, adapting their marketing approach in real-time.